The City of Johannesburg demonstrated its commitment to facilitating rapid, sustainable economic growth by showcasing the products and services of 60 entrepreneurs and SMMEs at Empowertec Africa.

The three-day exhibition, held recently, was received positively by buyers in the manufacturing and technology sectors who were encouraged to do business with emerging industrialists from disadvantaged communities in the Johannesburg area.

In addition to backing from the City of Joburg, Empowertec Africa 2015 was supported by the Ministry of Small Business Development and the Black Business Council.

Government: Unlocking the potential of SMMEs

Speaking at the event Deputy Minister of Small Business Development, Elizabeth Thabethe MP said the Government had implemented a nine-point plan to boost South Africa’s economy.

“Point seven focuses on unlocking the potential of SMMEs, cooperatives, townships and rural enterprises, and Empowertec Africa does exactly that for SMMEs,” said Thabethe.

SMMEs growing business

Participants in the City of Joburg’s pavillion at Empowertec Africa were delighted with the results delivered.

Intellilab demonstrated its augmented reality services and was pleased with the number of people who visited its stand.

“We had a lot of interest from many companies in different industries, enquiring about how augmented reality could be applied to their industries,” said Dumisane Gumbi, a developer at Intellilab. “Exhibiting at Empowertec Africa enabled us to engage directly with potential clients and show them how our products work.”

Joe Mkhombo of Lowe Trade and Invest was very impressed with the show, and identified many opportunities for his business, which specialises in cabling for electronics and electric components.

“There are many opportunities in the pumps, valves and manufacturing sectors for small business owners; we should be looking at these industries more closely for ideas.”

“Naturally, we intend to work with the Department of Small Business Development and the City of Joburg in the future to assist SMMEs to grow into successful enterprises,” concluded John Thomson of Exhibition Management Services.